Samsung’s latest Galaxy S9 ads are, of course, all about the iPhone X

Samsung has released a new series of quick-hitting Galaxy S9 ads, which feature exactly zero footage of the actual Galaxy S9. Instead, the world’s biggest smartphone company has concocted a simulated Apple Store where a long-haired employee with an Apple logo on his T-shirt provides customers with unsatisfactory responses to their spec-related queries about the iPhone X. All of which make the S9 look better by comparison.

One person asks about the missing headphone jack on the iPhone X, apparently having ignored smartphones since September 2016 when the iPhone 7 first ditched the jack. It’s an amusing skit making a fair point, but by now most people in the Apple ecosystem have adapted to the dongle life in one way or another. Another…

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